ABOUT
Not just design. Design that moves startups forward.
Jorgen is a design consultancy for HealthTech and SaaS startups who need to move fast - and look sharp doing it. We help early-stage teams launch products, scale their brand, and build investor confidence through strategic, senior-level design support.
What we do.
Strategy. Systems. Speed.
We help HealthTech and SaaS startups launch stronger, scale faster, and build design-led products that investors and users trust - through brand identity, product design, and ongoing design leadership.
Why we do it.
Belief. Experience. Impact.
We believe early-stage teams deserve access to senior design support - without hiring full-time. Jorgen was born from firsthand startup experience and a belief that design clarity and polish drive measurable traction.
Who we work with.
Startups. Founders. Momentum.
We partner with early-stage HealthTech and SaaS companies - typically at pre-seed to Series A - who are building fast, raising capital, or entering growth, and need design to keep up with their ambition.
How we work.
Embedded. Flexible. Focused.
We plug into your team quickly and work collaboratively - offering project-based, retainer, and advisory models. Our process is lean and outcome-driven, built for clarity, speed, and scalable results.
Trusted by founders and teams who move fast.
Sheree Andersen
Co-Founder & CEO
"Isabella just got us. She took the messy ideas in our heads and turned them into a beautiful, cohesive brand that feels exactly like Trove. Smart, fast, and ridiculously talented - working with her was one of the best early decisions we made."
Johnny Reid
Co-Founder & COO
"Working with Isabella has been truly transformational for Elliephant. I’d wholeheartedly recommend her to any entrepreneur or established brand looking to take their visual presence to the next level."
Christopher Durre
Co-Founder & CTO
“Isabella played a pivotal role in elevating StrongRoom’s design maturity. She brought clarity to our product experience, structure to our design systems, and cohesion to our brand. Her leadership helped align design with engineering and commercial teams - delivering investor-ready outcomes at speed.”
Sheree Andersen
Co-Founder & CEO
"Isabella just got us. She took the messy ideas in our heads and turned them into a beautiful, cohesive brand that feels exactly like Trove. Smart, fast, and ridiculously talented - working with her was one of the best early decisions we made."
Johnny Reid
Co-Founder & COO
"Working with Isabella has been truly transformational for Elliephant. I’d wholeheartedly recommend her to any entrepreneur or established brand looking to take their visual presence to the next level."
Christopher Durre
Co-Founder & CTO
“Isabella played a pivotal role in elevating StrongRoom’s design maturity. She brought clarity to our product experience, structure to our design systems, and cohesion to our brand. Her leadership helped align design with engineering and commercial teams - delivering investor-ready outcomes at speed.”
Sheree Andersen
Co-Founder & CEO
"Isabella just got us. She took the messy ideas in our heads and turned them into a beautiful, cohesive brand that feels exactly like Trove. Smart, fast, and ridiculously talented - working with her was one of the best early decisions we made."
Johnny Reid
Co-Founder & COO
"Working with Isabella has been truly transformational for Elliephant. I’d wholeheartedly recommend her to any entrepreneur or established brand looking to take their visual presence to the next level."
Christopher Durre
Co-Founder & CTO
“Isabella played a pivotal role in elevating StrongRoom’s design maturity. She brought clarity to our product experience, structure to our design systems, and cohesion to our brand. Her leadership helped align design with engineering and commercial teams - delivering investor-ready outcomes at speed.”
Sheree Andersen
Co-Founder & CEO
"Isabella just got us. She took the messy ideas in our heads and turned them into a beautiful, cohesive brand that feels exactly like Trove. Smart, fast, and ridiculously talented - working with her was one of the best early decisions we made."
Johnny Reid
Co-Founder & COO
"Working with Isabella has been truly transformational for Elliephant. I’d wholeheartedly recommend her to any entrepreneur or established brand looking to take their visual presence to the next level."
Christopher Durre
Co-Founder & CTO
“Isabella played a pivotal role in elevating StrongRoom’s design maturity. She brought clarity to our product experience, structure to our design systems, and cohesion to our brand. Her leadership helped align design with engineering and commercial teams - delivering investor-ready outcomes at speed.”
Meet Isabella.
I’m a design director with a startup soul - equally obsessed with clarity and craft. Over the years, I’ve helped early-stage teams turn ideas into brands, MVPs into products, and decks into deals.
Before founding Jorgen, I worked hands-on with HealthTech and SaaS companies to scale their design systems, refine their user experience, and tell stories that landed funding.
I started this studio because I believe great design is a growth lever - not a luxury. And early-stage founders deserve access to that kind of impact, without hiring full-time.
Awards
6
Years
10
Helped Secure
20M+

Available for founder-led projects.
Frequently asked
What’s the advantage of hiring you on a retainer?
Are there limits to how many design requests I can make?
How fast is turnaround time?
What kind of companies do you work with?
Do you only work with startups?
Can you join team calls or Slack?
Do you work internationally?
How do we start?
From first launch to product-market fit and beyond, I work alongside founders and teams to bring clarity, direction and standout design to fast-moving ideas.
ABOUT
ABOUT
From first launch to product-market fit and beyond, I work alongside founders and teams to bring clarity, direction and standout design to fast-moving ideas.
Not just design. Design that moves startups forward.
Not just design. Design that moves startups forward.
Meet Isabella - a design leader, product strategist and creative problem solver. In high-growth environments, design is often delayed or deprioritised. I work with teams to close that gap - ensuring design contributes meaningfully to product success and business outcomes. Whether launching a new product, rebranding to scale, or refining the user experience to improve engagement, I bring strategic design leadership that aligns with your goals and moves your company forward.
Jorgen is a design consultancy for HealthTech and SaaS startups who need to move fast - and look sharp doing it. We help early-stage teams launch products, scale their brand, and build investor confidence through strategic, senior-level design support.
Jorgen is a design consultancy for HealthTech and SaaS startups who need to move fast - and look sharp doing it. We help early-stage teams launch products, scale their brand, and build investor confidence through strategic, senior-level design support.
Trusted by founders and teams who move fast.
Who we work with.
Strategy. Systems. Speed.
We help HealthTech and SaaS startups launch stronger, scale faster, and build design-led products that investors and users trust - through brand identity, product design, and ongoing design leadership.
Startups. Founders. Momentum.
We partner with early-stage HealthTech and SaaS companies - typically at pre-seed to Series A - who are building fast, raising capital, or entering growth, and need design to keep up with their ambition.
How we work.
Embedded. Flexible. Focused.
We plug into your team quickly and work collaboratively - offering project-based, retainer, and advisory models. Our process is lean and outcome-driven, built for clarity, speed, and scalable results.
Embedded. Flexible. Focused.
We plug into your team quickly and work collaboratively - offering project-based, retainer, and advisory models. Our process is lean and outcome-driven, built for clarity, speed, and scalable results.
What we do.
Strategy. Systems. Speed.
We help HealthTech and SaaS startups launch stronger, scale faster, and build design-led products that investors and users trust - through brand identity, product design, and ongoing design leadership.
What we do.
Strategy. Systems. Speed.
We help HealthTech and SaaS startups launch stronger, scale faster, and build design-led products that investors and users trust - through brand identity, product design, and ongoing design leadership.
Section Title
Belief. Experience. Impact.
We believe early-stage teams deserve access to senior design support - without hiring full-time. Jorgen was born from firsthand startup experience and a belief that design clarity and polish drive measurable traction.
Why we do it.
Belief. Experience. Impact.
We believe early-stage teams deserve access to senior design support - without hiring full-time. Jorgen was born from firsthand startup experience and a belief that design clarity and polish drive measurable traction.
Section Title
Strategy. Systems. Speed.
We help HealthTech and SaaS startups launch stronger, scale faster, and build design-led products that investors and users trust - through brand identity, product design, and ongoing design leadership.
Who we worth with.
Strategy. Systems. Speed.
We help HealthTech and SaaS startups launch stronger, scale faster, and build design-led products that investors and users trust - through brand identity, product design, and ongoing design leadership.
Section Title
Embedded. Flexible. Focused.
We plug into your team quickly and work collaboratively - offering project-based, retainer, and advisory models. Our process is lean and outcome-driven, built for clarity, speed, and scalable results.
How we work.
Embedded. Flexible. Focused.
We plug into your team quickly and work collaboratively - offering project-based, retainer, and advisory models. Our process is lean and outcome-driven, built for clarity, speed, and scalable results.
What we do.
Strategy. Systems. Speed.
We help HealthTech and SaaS startups launch stronger, scale faster, and build design-led products that investors and users trust - through brand identity, product design, and ongoing design leadership.
Section Title
Belief. Experience. Impact.
We believe early-stage teams deserve access to senior design support - without hiring full-time. Jorgen was born from firsthand startup experience and a belief that design clarity and polish drive measurable traction.
Section Title
Strategy. Systems. Speed.
We help HealthTech and SaaS startups launch stronger, scale faster, and build design-led products that investors and users trust - through brand identity, product design, and ongoing design leadership.
Section Title
Embedded. Flexible. Focused.
We plug into your team quickly and work collaboratively - offering project-based, retainer, and advisory models. Our process is lean and outcome-driven, built for clarity, speed, and scalable results.
Why we do it.
Belief. Experience. Impact.
We believe early-stage teams deserve access to senior design support - without hiring full-time. Jorgen was born from firsthand startup experience and a belief that design clarity and polish drive measurable traction.
Belief. Experience. Impact.
We believe early-stage teams deserve access to senior design support - without hiring full-time. Jorgen was born from firsthand startup experience and a belief that design clarity and polish drive measurable traction.
Trusted by founders and teams who move fast.
Trusted by founders and teams who move fast.
Sheree Andersen
Co-Founder & CEO
"Isabella just got us. She took the messy ideas in our heads and turned them into a beautiful, cohesive brand that feels exactly like Trove. Smart, fast, and ridiculously talented - working with her was one of the best early decisions we made."
Johnny Reid
Co-Founder & COO
"Working with Isabella has been truly transformational for Elliephant. I’d wholeheartedly recommend her to any entrepreneur or established brand looking to take their visual presence to the next level."
Christopher Durre
Co-Founder & CTO
“Isabella played a pivotal role in elevating StrongRoom’s design maturity. She brought clarity to our product experience, structure to our design systems, and cohesion to our brand. Her leadership helped align design with engineering and commercial teams - delivering investor-ready outcomes at speed.”
Sheree Andersen
Co-Founder & CEO
"Isabella just got us. She took the messy ideas in our heads and turned them into a beautiful, cohesive brand that feels exactly like Trove. Smart, fast, and ridiculously talented - working with her was one of the best early decisions we made."
Johnny Reid
Co-Founder & COO
"Working with Isabella has been truly transformational for Elliephant. I’d wholeheartedly recommend her to any entrepreneur or established brand looking to take their visual presence to the next level."
Christopher Durre
Co-Founder & CTO
“Isabella played a pivotal role in elevating StrongRoom’s design maturity. She brought clarity to our product experience, structure to our design systems, and cohesion to our brand. Her leadership helped align design with engineering and commercial teams - delivering investor-ready outcomes at speed.”
Sheree Andersen
Co-Founder & CEO
"Isabella just got us. She took the messy ideas in our heads and turned them into a beautiful, cohesive brand that feels exactly like Trove. Smart, fast, and ridiculously talented - working with her was one of the best early decisions we made."
Johnny Reid
Co-Founder & COO
"Working with Isabella has been truly transformational for Elliephant. I’d wholeheartedly recommend her to any entrepreneur or established brand looking to take their visual presence to the next level."
Christopher Durre
Co-Founder & CTO
“Isabella played a pivotal role in elevating StrongRoom’s design maturity. She brought clarity to our product experience, structure to our design systems, and cohesion to our brand. Her leadership helped align design with engineering and commercial teams - delivering investor-ready outcomes at speed.”
Sheree Andersen
Co-Founder & CEO
"Isabella just got us. She took the messy ideas in our heads and turned them into a beautiful, cohesive brand that feels exactly like Trove. Smart, fast, and ridiculously talented - working with her was one of the best early decisions we made."
Johnny Reid
Co-Founder & COO
"Working with Isabella has been truly transformational for Elliephant. I’d wholeheartedly recommend her to any entrepreneur or established brand looking to take their visual presence to the next level."
Christopher Durre
Co-Founder & CTO
“Isabella played a pivotal role in elevating StrongRoom’s design maturity. She brought clarity to our product experience, structure to our design systems, and cohesion to our brand. Her leadership helped align design with engineering and commercial teams - delivering investor-ready outcomes at speed.”
Let’s make something great.
Available for founder-led projects.
Available for founder-led projects.
Meet Isabella.
Meet Isabella.
I’m a design director with a startup soul - equally obsessed with clarity and craft. Over the years, I’ve helped early-stage teams turn ideas into brands, MVPs into products, and decks into deals.
Before founding Jorgen, I worked hands-on with HealthTech and SaaS companies to scale their design systems, refine their user experience, and tell stories that landed funding.
I started this studio because I believe great design is a growth lever - not a luxury. And early-stage founders deserve access to that kind of impact, without hiring full-time.
Awards
6
Awards
6
Awards
6
Years
10
Years
10
Years
10
Helped Secure
20M+
Helped Secure
20M+
Helped Secure
20M+



Frequently asked
Frequently asked
What’s the advantage of hiring you on a retainer?
What’s the advantage of hiring you on a retainer?
What’s the advantage of hiring you on a retainer?
Are there limits to how many design requests I can make?
Are there limits to how many design requests I can make?
Are there limits to how many design requests I can make?
How fast is turnaround time?
How fast is turnaround time?
How fast is turnaround time?
What kind of companies do you work with?
What kind of companies do you work with?
What kind of companies do you work with?
Do you only work with startups?
Do you only work with startups?
Do you only work with startups?
Can you join team calls or Slack?
Can you join team calls or Slack?
Can you join team calls or Slack?
Do you work internationally?
Do you work internationally?
Do you work internationally?
How do we start?
How do we start?
How do we start?